Your printed business card is an important marketing tool that will help you make a strong, lasting impression on current as well as potential customers. Following some simple guidelines will ensure that your printed business card does just that.
Many people think they will save money by printing their cards at home or using a cheap business card printing company. Neither of these is a good choice when it comes to having high quality cards to promote your business. A poor quality card conveys the message to potential customers that you have poor quality products or services. When you look at the results you will get going the cheap route versus the high quality full color custom printed cards from a reputable full color printer, there is no comparison.
So you have made the wise choice to use a printer that offers high quality full color custom printing, now what? Quality business card printing is important, but it all starts with a good design.
Here are some Tips for Good Business Card Design:
Use Full Color for Maximum Impact. The use of color can really add to your card design. Consider carefully the colors you use, however, using several random colors will only make your card look “busy” and distract from the message. Colors convey different meanings as well. For example, a banker may use green on his business card, but a restaurateur may use red for its appetizing appeal.
Have A Logo Professionally Created. Your company logo is a symbol of your business and creates brand awareness. It is worth it to spend the money to have your company logo created by a professional. Using clip art for your logo is never a good idea.
Your Card should be Easy to Read. It sounds simple, but many people make the mistake of making the type on their cards too small or in a color that does not show up well on the background. Dark type on a light background works the best. If you do decide to use white type reversed from a black or dark background, make sure the eco friendly plastic card type is bold and large enough to be readable. Also, don’t forget to proofread your card and run it through a spell checker to make sure there are no mistakes.
Use a Standard Size Business Card. If you create a card that is larger than the standard 3.5 x 2″ size, chances are it will get tossed away. Any business card printed larger than the standard size will not fit into a business card holder or wallet. If you want to do something unique with your card design, try some of the printing options offered by many full color printing companies. Options you may want to consider: business cards printed on one or two-sides, round or square corners, gloss or matte finish and fold over cards. Environmentally friendly coatings such as Aqueous or UV coatings can also create a professional and polished looking card.
Have Current Contact Information on Your Card. Make sure all contact information on your card is current and easy to read. Besides your address, phone and fax numbers, don’t forget to add your email address and website URL. If your contact information changes, get new cards printed as soon as possible. It does not present a good image to scratch out information on a card and write new information in.
Communicate What You Do. Besides having your logo and contact information, your card should clearly communicate what it is that you do. Most companies have some kind of slogan or brief statement about what they do. For example, an automotive repair shop may have a slogan that reads “Superior Auto Repair Services for Over 25 Years.” This lets the customers know that this business is not fly-by-night as they have been a successful auto repair shop for many years.
Following these guidelines will help ensure you make the best impression possible with your printed business cards. Using a reputable online printer that offers free card templates will help you create a design with maximum impact.